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Coffeehouses unplugging Internet access to reconnect with customers – latimes.com

2010-08-23

Inside a coffeehouse
Photo: Sarah Stierch, CC BY 4.0, via Wikimedia Commons

This article pretty much reflects what Roger was ranting about a few months ago…

Coffee shops were the retail pioneers of Wi-Fi, flipping the switch to lure customers. But now some owners are pulling the plug. They’re finding that Wi-Fi freeloaders who camp out all day nursing a single cup of coffee are a drain on the bottom line. Others want to preserve a friendly vibe and keep their establishments from turning into “Matrix”-like zombie shacks where people type and don’t talk.

That shift could gather steam now that free Wi-Fi is less of a perk after coffee giant Starbucks stopped charging for it last month.

“There is now a market niche for not having Wi-Fi,” said Bryant Simon, a Temple University history professor and author of “Everything but the Coffee: Learning About America From Starbucks.”

via Coffeehouses unplugging Internet access to reconnect with customers – latimes.com.

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